About Jason
Jason Verdelli is the founder of FloorGuide. For more than 20 years he has worked closely with flooring installers and remodeling contractors - including time inside a leading national home remodeling brand - studying how homeowners actually research flooring projects, weigh trade-offs, and decide who to trust.
That experience shapes every guide on this site. Jason has reviewed thousands of homeowner conversations, quote requests and post-install reflections, and he tracks how those patterns shift as materials, financing and consumer expectations change year over year.
He built FloorGuide because most flooring installation content online is written to capture a lead, not to answer the real questions homeowners actually ask. Every guide here is edited with a simple test: would a homeowner still find this useful even if they never contacted a contractor?
Experience & credentials
- 20+ years studying home remodeling and flooring consumer behavior and decision-making
- Extensive experience analyzing homeowner decision patterns across LVP, hardwood, tile, and carpet flooring installations
- Deep expertise in consumer trends, pricing signals, and financing behavior in the U.S. flooring and home improvement market
- Reviews and edits every FloorGuide city, county and service guide before publication
Areas of expertise
Editorial approach
Jason personally reviews every city, county, and service guide on FloorGuide before it publishes. Pricing ranges, timelines, and process claims are checked against current market data and homeowner conversations, not carried over year to year without review.