Flooring planning that feels like a good conversation.
We're a small team, founded by Jason Verdelli, and we spend our days obsessing over one question: what would actually help a homeowner figure this out? No pressure, no jargon, no "book a free consultation" trapdoors. Just clear answers, made for your house.
Why FloorGuide exists
Most remodel sites are built to capture a lead. We're not.
- Prices hidden behind contact forms
- Guides that read like brochures
- Same three paragraphs, different city name
- "One-day install" claims that skip day two
- Real cost ranges up front, with scope
- Straight talk on LVP vs. hardwood, tile vs. carpet
- Local guides built for how homes are actually built
- You walk into a quote knowing what you want
Every guide gets edited against one question: would a homeowner still find this useful if they never talked to a contractor? If the answer is no, it doesn't ship.
What we cover
LVP, hardwood, tile, and carpet installations, plus whole-home flooring replacements. Real ranges, honest tradeoffs, no brochure copy.
Browse service areas →1,200+ pages built for the way homes are actually built in your town. Permits, older housing stock quirks, what typical flooring conditions look like on your street.
See where we cover →A calm 2-minute conversation with Julia. She sorts through your space, priorities, and budget, and hands back a remodel profile you can actually use.
Start My FloorGuide →How we research, source, review, and correct every guide. No guest posts. No paid links. Ever.
Read our standards →Who's behind FloorGuide
Founder of FloorGuide with 20+ years studying how homeowners research and decide on flooring and home remodeling projects.
- 20+ years studying home remodeling and flooring consumer behavior and decision-making
- Extensive experience analyzing homeowner decision patterns across LVP, hardwood, tile, and carpet flooring installations
- Deep expertise in consumer trends, pricing signals, and financing behavior in the U.S. flooring and home improvement market
- Reviews and edits every FloorGuide city, county and service guide before publication
Our editorial principles
Guides are written to answer the question you actually have, not to hit a keyword or push you into a form. If we can't say it honestly, we don't say it.
Flooring installations don't have single 'true' prices. We publish ranges with the scope behind them, so you can compare quotes apples-to-apples instead of guessing.
Every cost claim ties back to industry data or real homeowner-reported quotes. Every guide carries a visible 'Reviewed on' date, refreshed at least once a year.
FloorGuide isn't owned by a remodeling company. Recommendations reflect what fits your home, not who's paying us.
We don't accept guest posts, sponsored content, or link exchanges. Those requests get an automatic no.
Spot an error? Report it. Substantive corrections update the page's 'Reviewed on' date so you can see when we changed it.
How the guided FloorGuide works
Two minutes. A real conversation. Zero pressure.
How we make money
One revenue line, in plain English. If a guide doesn't actually help you, you won't finish, and we don't earn anything.
Finish the guided conversation, explicitly ask to be matched, and we connect you with one vetted local remodeler. That's the entire business model.
- Display ads
- Affiliate links tucked inside guides
- Paid rankings or sponsored placements
- Selling or reselling your data
What we build
FloorGuide is a planning platform, not a contractor directory. Everything here is free and built to answer a real question a homeowner has before anyone gets called out to the house.
Vision Studio
Upload a photo of your room and see it redesigned with new flooring, then compare versions side by side.
Flooring Installation Cost Estimator
Price your project by square footage, material, and region, grounded in real installation data.
Remodel guides and cost studies
Plain-English buying guides, timelines, and the questions to ask before you sign anything.
Local remodel guides
Costs, permits, and project norms for your city and county, not a national average.
Common questions about FloorGuide
Who runs FloorGuide?+
FloorGuide is founded and edited by Jason Verdelli, who has spent 20+ years studying how U.S. homeowners actually research and decide on home remodeling projects. Every city, county, and service guide is reviewed by Jason before it publishes.
Is FloorGuide independent, or is it owned by a contractor?+
FloorGuide is independently operated. We are not owned by a remodeling company. When a homeowner opts in at the end of the guided conversation, we may connect them with a vetted local provider. That's the only way we earn revenue, and it doesn't influence which options a guide recommends.
How do you decide what cost ranges to publish?+
Ranges come from a mix of homeowner-reported quotes, published contractor pricing, and industry cost data (Remodeling Magazine Cost vs. Value, HomeAdvisor, Angi, and manufacturer MSRPs). We publish ranges instead of single numbers because the honest answer really is 'it depends on scope', and we say so in every guide.
Do you accept guest posts, paid links, or sponsored content?+
No. FloorGuide does not accept guest posts, paid placements, or link exchanges of any kind. Those requests get an automatic no. See our editorial standards for the full policy.
How often are guides updated?+
Every guide carries a visible 'Reviewed on' date. Cost ranges, timelines, and financing guidance are reviewed at least once a year, and any time a market shift makes them stale. Corrections trigger an immediate re-review of the affected page.
How do I report a factual error?+
Use the contact form and select 'Correction / factual error'. Include the exact page URL and what you believe is wrong. We investigate every report, and update the page's 'Reviewed on' date when we make a substantive correction.
Is the guided conversation a sales pitch?+
No. It's a 2-minute back-and-forth with Julia. You see your personalized remodel profile on screen before sharing any contact details, and matching with a local provider is optional. You decide.
Will my information be shared?+
Only if you explicitly opt in to be matched with a remodeling specialist. We never sell your data. See our Privacy Policy for the details.
Spot something wrong? Tell us.
Every correction is read by our editor, and every substantive fix updates the page's "Reviewed on" date. Press and partnership notes welcome too.
Ready when you are.
Build My Flooring Guide